Book a free audit
SEO and AI search for small businesses

Be the one they find.

Get found on Google. Get picked by AI. When customers ask who to call, Search Party makes sure your business is the answer they find, trust and book.

OPEN
Get found onGoogleChatGPTGeminiPerplexityGoogle Maps
The lost-and-found problem

Your customers are out searching. Are they finding you?

People still Google. More and more, they also ask ChatGPT, Perplexity or Google's AI who to call, and they book whoever it names. Most small businesses have no idea which list they're on.

1 · They search

"Who's the best plumber near me?"

Typed into Google, or asked out loud to an AI assistant.

2 · AI picks a shortlist

Three to five names, pulled from reviews, listings and sites it trusts.

3 · They book

If you're not on the shortlist, you never get the call.

That's the gap we close.

What we do

Grab a flashlight. Here's the search kit.

Local SEO

Your most important pages tuned so Google shows you to people nearby.

AI search (AEO)

Get named when people ask ChatGPT, Perplexity, Gemini or Google's AI.

Google Business Profile

A complete, active profile that feeds maps, local results and AI answers.

Reviews

A simple system for more five-star reviews that name the service you did.

AI-ready articles

Answer-first pages built around the questions your customers really ask.

Structured data

The behind-the-scenes labels that tell search engines and AI exactly who you are.

How the search works

Three steps to being found.

01

Free audit call

We run your business through Google and four AI tools and show you exactly where you show up, and where a competitor does instead.

02

Your search plan

A short, plain-English plan: what to fix first, what to build next, and what it costs. No jargon.

03

Being found

We do the work every week and report every month. Small wins stack up into big ones.

Free tool

Does AI recommend you? Send out a scout.

Our free checker asks ChatGPT, Perplexity, Gemini and Google the questions your customers ask, three times each, without using your name. You get a score, the competitors winning your searches, and the first fixes to make.

Example reportSample data

4 of 72 answers

ChatGPT0
Perplexity3
Gemini1
Google AI0

Top competitor named instead: a local rival, in 11 of 18 answers.

Tanner, founder of Search Party Co.
Your search leader

Built by a founder who's had to get noticed.

I'm Tanner. I've launched five businesses, including DrinkParty, a board game that sold in all 50 states and across Canada. Every time, the hardest part wasn't building the product. It was getting people to find it.

Search Party brings that experience, plus a background in app development and AI sales, to getting your business recommended by Google and AI. When you call, you talk to me.

Why join the party

Small team. Straight answers. No contracts.

Month to month

Stay because it works, not because you signed for a year.

Plain-English reports

Calls, bookings and AI mentions every month. No vanity charts.

Google and AI together

One plan for regular search and AI search, not two agencies.

You talk to the founder

The person who plans your search is the person who answers your email.

Packages

Pick the size of your search party.

Every package starts with a free audit call. Month to month, no long contracts.

Scout

For local businesses that need to show up nearby.

$499/mo

  • Local SEO on your 5 most important pages
  • Review strategy that brings in more 5-star reviews
  • Monthly AI visibility check
  • Plain-English monthly report
Book a free audit

Search Party

Most popular

SEO and AI search working together.

$849/mo

  • Everything in Scout
  • Google Business Profile management: weekly posts, photos and Q&A
  • Listings cleanup on the directories AI trusts
  • Answer-first rewrites of your main service pages
  • Structured data on every key page
  • 2 AI-ready articles a month
  • Full monthly AI audit: 4 AI tools, 3 runs each
Book a free audit

Expedition

The full engine, for businesses ready to grow fast.

Let's talkPriced to your goals after a planning call

  • Everything in Search Party
  • 4 AI-ready articles a month
  • A page for each service area or location
  • Getting you onto "best of" lists and roundups
  • Competitor tracking in your monthly report
  • Quarterly strategy session with Tanner
Book a planning call
Before we head out

Straight answers.

What is AI search optimization?

Making sure tools like ChatGPT, Perplexity and Google's AI Overviews mention and recommend your business when people ask about what you sell. It's sometimes called AEO, short for answer engine optimization.

How long until I see results?

Fixes to your Google Business Profile and site can show up within weeks. Rankings and AI mentions usually build over 3 to 6 months, then keep compounding.

Do I have to sign a long contract?

No. Every package is month to month.

Is the audit call really free?

Yes. You'll leave with a list of what to fix first, whether you work with us or not.

Field notes

Tips from the search party

All articles →
AI search

How to get your business recommended by ChatGPT

Consistent listings, clear service pages, reviews and mentions on other sites.

Local SEO

Why your Google Business Profile matters for AI search

What to fill in, what to keep updated and how reviews fit in.

Basics

What is AEO? Answer engine optimization, explained

How getting named in AI answers differs from ranking in Google.

Ready to be found?

Book a free 30-minute audit call. You'll see where you show up today and leave with a plan, whether we work together or not.

Send up a flare